One movie theater in London believes it has found the ultimate solution to inconsiderate filmgoers: Sic ninjas on them.
The Prince Charles Cinema in Leicester Square has joined forces with Morphsuits — a manufacturer of skin-tight zentai suits — to launch an army of volunteer "cinema ninjas" who get to watch the movie for free in exchange for donning a black body suit and pouncing on misbehaving moviegoers from behind the cinema's shadows.
The "ninja taskforce" stunt has been met with critical acclaim, and was recently picked up by two other British movie theaters.
Here's a testimonial from Abdul Stagg, who was recently introduced to the ninjas while talking on his cellphone inside the theater:
I normally hate noisy people in cinemas, but I got a call from my friend just as the movie started and thought I could get away with taking it. The last thing I expected was two completely blacked-out people suddenly appearing by our seats and give me and my mates a warning to shut up. It was actually pretty terrifying at first, but then I realised it was a bit of a laugh and a great way to make it clear what I was doing was having an impact on those around me. It certainly made me hang up and shut up for the rest of the film.