One movie theater in London believes it has found the ultimate solution to inconsiderate filmgoers: Sic ninjas on them.
The Prince Charles Cinema in Leicester Square has joined forces with Morphsuits — a manufacturer of skin-tight zentai suits — to launch an army of volunteer "cinema ninjas" who get to watch the movie for free in exchange for donning a black body suit and pouncing on misbehaving moviegoers from behind the cinema's shadows.
I normally hate noisy people in cinemas, but I got a call from my friend just as the movie started and thought I could get away with taking it. The last thing I expected was two completely blacked-out people suddenly appearing by our seats and give me and my mates a warning to shut up. It was actually pretty terrifying at first, but then I realised it was a bit of a laugh and a great way to make it clear what I was doing was having an impact on those around me. It certainly made me hang up and shut up for the rest of the film.