By far the most viral sound bite produced during last night's presidential debate was Mitt Romney's line about cutting federal support for PBS, which was accompanied by the laugh-to-keep-from-crying line "I like PBS, I like Big Bird."
The social media world seized on the quote and exploded.
In short, it was a Big Birdemic.
But, in all the fun and memes, a serious point was left to be made: That cutting PBS and killing Big Bird was hardly going to make a dent as far as the federal budget was concerned.
Sensing the real message was getting lost in the yellow-feathered fray, world-renowned science communicator Neil deGrasse Tyson stepped in to sum up the flaw in Romney's Big Plan.
Boom. That's the sound of a truth-meteor hitting Uranus and snuffing out all the bullshit.