Yesterday, a man jumped out of space for an energy drink. This is what it looked like, from the point of view of the man.

That's the first footage from the camera mounted on the helmet of Felix Baumgartner, the Austrian skydiver who broke two intense world records yesterday after casually stepping out of a tiny capsule at the edge of the atmosphere: the fastest free fall of all time — 833.9 miles per hour — and highest-ever free fall, at 128,100 feet. Baumgartner also became the first person to break the sound barrier without being in, like, a plane, or a car, or whatever.

And he did it all for that symbol of science and achievement — that beacon of excellence and progress — that eternal emblem of greatness: Red Bull.

Video via Gizmodo.