To promote the fact that they're entirely customer-owned, Swedish insurance company Folksam has apparently started taking requests for ads from customers.

And, as anyone who has been around customers for a minute will tell you, customers are crazy.

Case in point: Eva. For her commercial, Eva, a cat lover, asked to see skydiving cats spelling out her name in the sky while R. Kelly's "I Believe I Can Fly" played in the background.

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Being customer-owner, Folksam was forced to capitulate, and the commercial above is the end result.

What hath customer ownership wrought?

[H/T: DPAF via Uproxx]