To promote the fact that they're entirely customer-owned, Swedish insurance company Folksam has apparently started taking requests for ads from customers.
And, as anyone who has been around customers for a minute will tell you, customers are crazy.
Case in point: Eva. For her commercial, Eva, a cat lover, asked to see skydiving cats spelling out her name in the sky while R. Kelly's "I Believe I Can Fly" played in the background.
Being customer-owner, Folksam was forced to capitulate, and the commercial above is the end result.
What hath customer ownership wrought?