Death by cute indeed: To help make the point that you shouldn't die a dumb death, Metro Trains Melbourne has enlisted the services of Tangerine Kitty to compose an impossibly winsome song listing all the dumb ways there are to die. A few of them even mention trains!
For the majority of us, this advice is totally unnecessary. Most people are able to recognise for themselves that trains are big, fast and not to be messed with. But sadly a few people just don't get it. And that's why we're running this campaign. To stop them from that brain fade, from doing something dumb and being hit by a train.
Tl;dr: Don't be dumb. Oh, and, also: GIFs!