Top Toy — which holds the franchise for Toys "R" Us in Sweden — has released its Christmas catalogue and it features boys playing with dolls and girls playing with guns. If you ask the company's director of sales Jan Nyberg, this move was because Top Toy is all hunky-dory and hip and cool. According to the Daily Mail:
"For several years, we have found that the gender debate has grown so strong in the Swedish market that we have had to adjust."
He added: "With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children."
This, however, is misleading. Top Toy was forced to make a change after a Swedish watchdog group, Reklamombudsmannen, criticized the company in 2008 for playing into gender stereotypes by showing boys dressed as superheroes and girls as princesses.