You'd think after the first mishap, the Today Show's producers would have learned that wine, heels and dogs don't mix. They did not.

Wednesday on Today's fourth hour of giggles and secrets, co-host Hoda Kotb, herself a wild Egyptian goddess, attempted to hold a white dog, wild in his own way; neither could be tamed. As the dog attempted to free himself from Hoda's boozy grasp, a word that dare not be uttered escaped from her lips.

Like a fart in church, "shit-gate" was ignored and Hoda's wild spirit lived to drink another day.