Zac Efron is no stranger to getting freaky in sex shops, so it struck a paparazzi as kind of odd that the Disney alum would freak out after being photographed at Fantasy World in the West Village while looking at "an array of glowing dildos."

A New York Post source reports that Efron ran after the pap, "begging" to have the photos deleted. "He kept telling him that he has so many young fans and he didn't want them to see it," the Page Six mole said.

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Adding an even weirder twist to this "sex scandal" is that Efron was apparently in the store shooting a scene for his upcoming romcom, Are We Officially Dating?

Zac Efron chasing down the paparazzi to plead for a bunch of fluorescent dick pics? Best viral marketing campaign yet.

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[H/T: FilmDrunk, photos via Yelp, Getty, Instagram]