Political Media, the right-wing organization behind last weekend's "Gun Appreciation Day," which ultimately resulted in several accidental shootings, has reportedly decided to branch out in an effort to attract more blacks to its cause. The plan? "What Would Django Do?": a campaign that asks black people to look to the heavily armed and ceaselessly murderous hero from Quentin Tarantino's latest film when considering purchasing a firearm.
"We'll make sure we aren't violating copyrights, and if we are, we'll have to change the name," Larry Ward, president of Political Media, told The Hollywood Reporter. "But Django is perfect for what we're trying to do, which is to promote gun rights to minorities."
I'm not sure if Ward, who is white, has seen the movie that now animates his new project, but from the way he's speaking, it seems as if he hasn't. It's not really a spoiler alert to say that Django Unchained is most memorable for the fact that its titular character slaughters nearly every white person he sees—armed or unarmed, male or female—and with relish. What would Django do in modern society? I'm not completely sure, but I think it's unlikely he'd align himself with a right-wing gun nut like Larry Ward, who has claimed that our black president is out to "gut" the First and Second Amendments. But, hey, if what the conservative movement in America wants is a black community with a ton of guns and the temperament of a vengeful ex-slave, who are we to tell them no? You do you, guys. Just remember that you asked for it.