John Alleman died as he lived.
For the last year and a half, Alleman served as the unofficial spokesman for the Heart Attack Grill — the infamous hospital-themed Las Vegas eatery that holds the world record for "most calorific burger."
Last week, Alleman, 54, suffered a massive heart attack and was rushed to Sunrise Hospital in Las Vegas, where he remained on life support until he passed away this morning.
"I told him if you keep eating like this, it's going to kill ya," Basso told the Las Vegas Sun. "He'd say, 'I just love your place, Jon.' He's the only person I know who was probably at the restaurant more than I."
Alleman is the second Heart Attack Grill spokesman to perish in as many years.