Black is the new black—in food and beverage packaging, that is! [MUST credit Gawker.com]. Beer is in black cans. Shampoo is in black bottles. Gelato is in black containers. Tell us, Wall Street Journal, what is the deal with all this black?
Some marketers say black's popularity is a reaction to the continued lackluster economy, which has consumers gravitating to lower-priced items. Black subtly conveys "premium," they say.
People want premium products so long as they don't cost too much, says Pat McGauley, vice president of innovation at Anheuser-Busch.
Like everything else in marketing, black is used because you, the consumer, are easily tricked. Pretty simple.