Cheap Food Ad Cheaply Overdubbed

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Cheap Food Ad Cheaply Overdubbed

How does Boston Market offer such cheap meals to its sad customers, aside from through atrociously poor food quality? By skimping on TV commercials! Agency Spy caught the fast food chain overdubbing the advertisement at left, in which one guy's voice says "five new meal-size deals for $4.99" but his lips betray the original boom-time price of $5.99. Because, hey, who wants to pay for another take?? Whatever, just keep the stuff cheap. Subprime mortgage holders, ex Bear Stearns traders and eventually everyone will thank Boston Market for its frugality when the still-unfolding economic depression turns us into hobos.

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