MySpace incubator succeeds at reeling in wayward employee

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MySpace incubator succeeds at reeling in wayward employee

Nick GranadoLittle has been heard from Slingshot Labs, the startup "incubator" News Corp. formed in February, in the months since its creation. The $15 million fund for spinoff ventures did succeed in keeping MySpace CEO Chris DeWolfe in place: We hear that he made it a quid pro quo before signing a new, lucrative contract with Rupert Murdoch. He's not the only MySpace employee Slingshot played a part in keeping down in Los Angeles. We hear Nick Granado, a top engineer behind MySpace's iPhone version, first flirted with a job at Facebook, then worked briefly at Imeem, before getting lured back with a gig at Slingshot.

Will Slingshot actually produce anything besides cushier jobs for restless talent at MySpace? Yahoo's Brickhouse is a cautionary tale. The San Francisco office was meant to house creative new projects — like Flickr, but built in-house. In practice, however, it's nearly impossible to pay employees as richly as the startup stock-option lottery does. A sinecure at a big company is less risky, and less rewarding. Will the likes of Granado produce a big payoff for MySpace? Unlikely. But it must be worth something to put studs out to pasture, rather than see them running with the herd at Facebook.

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