Not convinced you need a BlackBerry? Research In Motion has corralled a slew of professionals, who in true "Real World" form, reveal what is so tantalizing about their sidekick (if not their Sidekicks). Not only can you listen to a variety of presidents and CEOs espouse the obvious virtues of an email-capable smartphone, but you can also hear predictable sales pitches for their companies. Premal Shah, president of the nonprofit microloan site Kiva.org, spends half of his 2 minutes and 35 seconds telling viewers about the site. In between elevator pitches, he says, "The first thing I do is I look at my BlackBerry when I wake up. In the morning, it's almost like my motivation to open my eyes." Wow. For us, coffee does the trick. If you're looking to pimp your business, submissions guidelines are located in the page footer. If you don't have a BlackBerry, just borrow a friend's and pretend.