Earlier this week, ad agency types gathered for some conference where a panel was held to ask: "It's 10 Years Later: Have Agencies Survived Digital Convergence?" The panel, made up of agency executives answered yes. How? Within 10 years "Marketers are going to start building their own databases so they have their own forms of media and can deliver their own content in many segmented ways to their customers," answered Carat and Isobar CEO Sarah Fay. Three-word version: Copy Google's dashboard.