Founder of Ron Jon Arrested for Four Loko DUI

branding four loko ron jon ron dimenna duis crime marketing strategy

By Max Read Dec 20, 2010 8:38 PM

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Founder of Ron Jon Arrested for Four Loko DUI

Founder of Ron Jon Arrested for Four Loko DUI Today, in delightful branding-related serendipity: Ron DiMenna, the 73-year-old founder of Ron Jon Surf Shops, was arrested for driving under the influence... of Four Loko. If only all apparel-store founders acted in exactly the way we expect their customers to!

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