A California Radio Station Has Been Playing Nelly For 24 Straight Hours

There once was a film called Life is Beautiful about Nelly's "Hot in Herre" being looped on a radio station for 24 straight hours. Now, that movie has come to life.

Latino Mix 105.7, a radio station based out of San Francisco, has been playing the St. Louis rapper's 2002 single uninterrupted since at least 3 p.m. local time on Friday. You can stream it live right here. Please do.

UPDATE: We have passed the 24-hour mark. Why you at the bar if you ain't poppin the bottles???

So, why has Latino Mix 105.7 been playing Nelly's "Hot in Herre" for 24 straight hours? Aside from a clear desire to spread joy across the Bay Area, the station is pulling a classic radio stunt ahead of a format change that will re-brand the channel as Hot 105.7.

But the real question is deeper. As services like Spotify give us increasingly instantaneous access to millions of songs, we must begin to consider the I WAS LIKE GOOD GRACIOUS, ASS IS BODACIOUS.

[gif via this Tumblr]