Simple? Yes. Boring? Not so much!

We've standardized page layouts across our properties, so just a few ad units can reach all 30 million of our readers. Whether you run on one title or the entire Gawker Media network, you just need one set of assets.

Of course, if you want a little mix 'n match, that's okay, too. We'll happily support creative versioning for each title you select.

Or maybe you'd like to go beyond standard expectations? Amplify your creative message with an enormous Panorama unit and take full ownership of message delivery with a branded site Skin. It's no extra work for you — we keep the fanciest of executions simple by doing the design work in-house.


IAB Ad Units

Unit Size Load Expansion Loops / Animation CPM
Splashbox 300 x 250 40k initial | 100k polite Down/Left to 500 x 500 5x / 90 secs $10
Sky 160 x 600 40k initial | 100k polite Right to 500 x 600 5x / 90 secs $10
Interrupter 728 x 90 40k initial | 100k polite Up/Down to 728 x 500 Unlimited / Unlimited $10

Custom Ad Units

Unit Size Load Expansion Loops / Animation CPM
Panorama 800 x 250 40k initial | 100k polite None Unlimited / 90 secs $10
Runway 300 x 40 20k | No Stream None None / None Varies

Production Specs

All Creatives

All units should target new windows on click.

CPU use should not exceed 30% after initial creative load.

For publisher-served campaigns, the maximum serve is two creatives per placement.

 » Rich Media

We work with all rich media vendors and third party servers, including Pointroll, Eyewonder, EyeBlaster, Atlas, etc.

Please send Javascript tags for all vendors.

» Flash

For publisher-served Flash, add the following Action Script to the button action in the Flash file:

getURL(_root.clickTag, "_blank");

Please note the code must be exactly as above with capital "T" to avoid errors.

Save Flash files as version 9 or lower.

Submit backup images of 40k or less for each .swf.

 » Expansion

User-initiated on click/mouseover only. The expanded panel must retract in the same manner it was opened.

» Audio

User-initiated on click only. Requires prominent stop/mute button.

» Video

Automatic start is allowed. Any audio must be muted to start. Video player requires prominent stop/close button.

Max frame rate of 20 FPS (frames per second).

Max initial load of 40k, video stream up to 1MB.
We serve via Javascript on all sites using DoubleClick's DART for Publishers system. DFA clients, please send Internal Redirects.
Interrupter 728x90, $10 CPMLEADERBOARD
728 x 90
*placement below 6th postRollover To Expand to 728 x 500