A marketing company called Breakr claims it orchestrated the viral campaign centered around an "unknown good-looking kid and Target employee from Texas," which purportedly began when teenage girls began maniacally retweeting a photo of him that had been posted on Twitter.
Breakr CEO Dil-Domine Jacobe Leonares wrote in a lengthy brag on LinkedIn that his company was only looking to practice manipulating teenagers, and never thought the Alex from Target meme would catch on the way it did.
Leonares says the tweet originated with a British Twitter user named Abbie, who has since denied involvement, claiming she found the photo on Tumblr.
i wish i never tweeted the fucking photo is the first place— rims (@rimsxo) November 4, 2014
whatever im so done with this alex shit— rims (@rimsxo) November 4, 2014
But it's hard to tell if anyone is even real anymore. Leonares claims he orchestrated the entire thing, even going so far as to craft YouTube parodies to "keep fueling the social media flame with out kids." He says he can be seen on a Google hangout in the background of the parody, which has already garnered 56,000 views.
Am i famous now?— Alex from Target (@AlexLeeWorld) November 2, 2014
Update 11:30 p.m.
Alex from Target has also denied involvement, tweeting that the company is just jumping on to his viral fame.
Apparently there is a company trying to take credit for how the pic taken of me went viral.— Alex from Target (@AlexLeeWorld) November 5, 2014
My family and I have never heard of this company.— Alex from Target (@AlexLeeWorld) November 5, 2014