Chipotle is closed this afternoon because the company gave a bunch of people E. coli and now must make a grand public showing of how serious they are about not poisoning us. As part of this savvy public relations gambit, the company announced today that we’re all entitled to a free burrito. In return, Chipotle only wants one thing.

Your cell phone number!

A cynic might argue that Chipotle closing its stores nationwide for simultaneous food safety meetings is simply a mechanism to trigger a widespread data collection scheme, but it’s probably just that they really care about their customers.

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