Next to computer software and hairstyles for the bald, no field in the business world offers more competitive innovative thinking than fast food breakfasts. Witness the vast array of culinary creativity currently on display from our nation's leading dining options.
It is an exciting time to be involved in the world of fast food breakfasts—whether as a corporate CEO, franchise owner, morning shift employee, or lazy bastard in the drive-thru. Right now, the entire industry is trying to "eat" into the market share of the fast food breakfast (Burger) king, McDonald's—and you can be sure that a few "eggs will be broken" when making this metaphorical "omelette" (or Egg McMuffin) of fast food industry competition (with a side of "hash browns," meaning big money!). It's a real "scramble" for profits where everyone is trying to "squeeze enough juice" (money) out of the "orange" (customer) to satisfy their "hungry bellies" (shareholders). From the Wall Street Journal:
Yum Brands Inc.'s Taco Bell last month made its morning meal debut with its Waffle Taco. Also late last month, White Castle Management Co. launched a new Belgian Waffle sandwich. In an apparent answer to the breakfast invasion, McDonald's offered free coffee during breakfast hours from March 31 through April 13, the results of which won't show up until the second quarter.
And that's not all. A brief rundown of the fast food breakfast options available to Americans today, in the greatest time to be alive in the greatest nation in the history of the world:
McDonald's: Eggs and meat and cheese on a biscuit or English muffin.
Starbucks: Eggs and meat and cheese on a slightly more expensive English muffin.
Burger King: Eggs and meat and cheese on a bad croissant.
Taco Bell: Eggs and meat and cheese in a taco.
Subway: Eggs and meat and cheese in a sub roll.
White Castle: Eggs and meat and cheese in a Belgian Waffle.
Dunkin Donuts: Eggs and meat and cheese on donuts.
Compare this to just a few generations ago, when your grandparents had to settle for eggs and meat and cheese on a plate. Now that's what I call "breakfast" (progress in the mass industrialization of food)!