The Ice Bucket Challenge, last week's popular phenomenon where humanity collectively pledged not to fight Lou Gehrig's Disease until we see some goddamn ice water drenching some celebrities' heads, goddamnit, was all worth it for this Amy Schumer video.
A number of celebrities who've done the challenge so far have gone with "pretending not to get it" gags, but Schumer just one-upped all of them. Sure, she knew exactly what was coming when she reached into that bucket, but that doesn't make it any less horrifying.
And you thought this guy was tough.
[H/T Daily Mail]