This is Latabe the Elephant, who the other day accidentally took what must be history's first ever elephant selfie. What a world.
The photo of Latabe was found by Scott Brierley, who dropped his phone in the elephant enclosure at West Midlands Safari Park outside Birmingham, England. He says that Latabe walked up to the phone and pressed his trunk against it, which is what apparently triggered the phone's camera.
This slice of technologic wonder is almost certainly not a viral marketing scheme, so you might as well enjoy it.
[image via BBC Twitter]