A blogger for Philadelphia's premier e-magazine has come up with a foolproof way of ensuring her family gets fed this Christmas: She's offering to promote one lucky area restaurant in exchange for "an amazing night dining out" free of charge.
Sarah Lockard, CEO of AroundMainLine.com, which celebrates "the socially rich western suburbs of Philly's Main Line and surrounding region," is being justifiably mocked for an email she recently sent to select restaurants that she hopes will take advantage of this "exciting opportunity."
It's simple, really: All the restaurant has to do is provide Lockard and her four family members with their fill of food and drinks on the house, and in return she promises to take five Instagram photos during the meal and share them with her 560 followers.
If you call now, you'll also get two ads in the AML e-newsletter — that's over 3,000 uniques!
The entire PR package is valued (by Lockard) at over $1,000. The terrible aftertaste is free.
Read Lockard's full e-mail below:
From: Sarah Lockard <firstname.lastname@example.org>
Date: December 9, 2013 at 9:17:32 PM EST
Subject: Host the Awesome Lockards on Christmas Eve!
Every Christmas Eve my family enjoys an amazing night dining out and this year I am offering you the exciting opportunity to be our restaurant that hosts us!
The host restaurant will receive approximately $1,000 in PR with AML:
1) 2 Facebook posts on AML’s Facebook page promoting the respective restaurant as the restaurant of choice for AML’s family for Christmas Eve
2) 5 instagram photos during the dining experience
3) 2 AML enewsletter ads in Jan and Feb 2014 (reaches over 3,000 unique individuals)
4) listed in our Christmas Eve dining guide published Dec 10th, 2013 on AML.
We are asking for the following in turn:
Dinner for 5 drinks and food compensated, we will tip according to the value to the server.
This is a VERY innovative and effective way to promote your restaurant on this very competitive evening and reach tens of thousands of local foodies through AML’s channels.
Please note this is first come, first serve.
I am excited to hear from you!
Be THE top restaurant we recommend this Christmas Eve to our HUGE audience!!!!
Your Online Magazine Covering the Main Line and Western Suburbs