Bruce Judson, the Internet pioneer, is taking a turn at pretending to be a Web 2.0 expert, blogging on Henry Blodget's Silicon Alley Insider. Yes, the very same Bruce Judson, Time Warner Internet vet turned hawker of free crap we wrote about a week ago, who's pawning his reputation as a marketer and business leader from the first Web boom to pitch his new venture, Free for Today. Why, oh, why, is Blodget handing Judson a megaphone? The fallen star's ruminations on Web 2.0 are obvious and boring, and a thinly veiled pitch for his free-crap website. Ah, yes, this is the real Web 2.0: Garnering attention through self-promotion, no matter how spurious your ideas or transparent your motives. Maybe Judson gets it after all.