♦  Not only is Rachel Maddow more popular than Keith Olbermann, she's now ahead of CNN's Larry King, too. [HuffPo]
♦  Sunday night's Emmy Awards generated the lowest ratings in history. [THR]
♦  MTV missed out on its chance to buy MySpace, but they have no plans to give up on their sixth-tier social network, Flux. [AdAge]
♦  Life magazine is back. For the third time. Time Inc. and Getty Images will use life.com to offer up "free, downloadable photos from world-renowned photographers." [NYP]
♦  Jeffrey Toobin, who says he "owes his TV career to [O.J.] Simpson," has no interest in covering him again, thank you very much. [TV Newser]
♦  Starbucks and ad agency Wieden & Kennedy are parting ways. [AdAge]
♦  Kanye West is teaming up with Comedy Central on a new series described as "hip-hop meets the Muppets." [THR]
♦  The Times recaps the service held on Monday night in memory of Clay Felker, the founding editor of New York magazine who died on July 1. [NYT]