I don't know about you but when I search Facebook for "Neal Pollack," I get two Neal Pollacks, neither of whom are the Neal Pollack that I want to find. (I'm looking for the Alternadad writer and blogger Neal Pollack who writes about his son so much!) But when I search from my friend's account, I get three Neal Pollacks, the last of whom is the Neal Pollack I want to find. How could we tell? Though we couldn't view his profile, we could view his friends. They include Timedouche columnist Joel Stein and his lovely wife, Cassandra Barry; Biblically-living author AJ Jacobs; Defamer editor Mark Lisanti; Gawker's once-upon-a-time editor Elizabeth Spiers; and Sloane Crosley, the indefatigable publicist. Come on, Neal! We want to poke you so hard!