It only took a few hours for a "friendly snowball fight" at the University of Oregon to devolve into a potentially criminal assault on innocent bystanders and passing motorists.
Retired UO professor Sherwin Simmons had an entire bucket of snow dumped on him as he exited his car to confront his attackers.
In response to the video's spread on social networks, UO's dean of students Paul Shang released a statement saying UO's police department was investigating the incident and may bring charges against those involved.
"Police hope to determine the identities of those who were throwing snowballs, whether they are UO students and whether their actions constitute a criminal act," Shang said in his statement.
Meanwhile, Andre Yruretagoyena, offensive lineman for the Oregon Ducks, took to Twitter to express disappointment at his teammates' behavior.
For his part, Prof. Simmons said he will not be pressing charges.
"I have confidence that the reaction of the university given what has happened will be proportional," he told the Emerald. "It will consider these young people and their futures and will also, I hope, suggest to them that they need to rethink behavior like that."