Great news, ladies! It's not enough that you must look slender, dewy, and always-fuckable on the outside. Madison Avenue wants to make sure that you're insecure about your insides as well. The Wall Street Journal notes that:

New TV ads for... Metamucil fiber supplement starting today carry the tagline "Beautify Your Inside" and resemble spots selling cosmetics. One shows women applying mascara, styling their hair and putting on lipstick. The first glimpse of Metamucil, in new, bright packaging, is its reflection in the mirror of a powder compact.

We don't know if the campaign will prove effective, but we're pretty sure that Lara Flynn Boyle is stocking up as we speak.

Metamucil's New Motto: Be Beautiful on the Inside [WSJ]