J.P. Wain says the identity SFdigitalboy2 from our earlier Craigslist post is Newsmonster creator and Rojo co-founder Kevin Burton. Asked if the CL M4W was his, Kevin denied posting it.

J.P. found sfdigitalboy on Consumating, though Valleywag is suspect Kevin's profile is fake, we couldn't help but note three tags added by others.

mayhavebitchtits
reallyreallyreallywhite
creepy

So you didn't want to post a photo as you're 'well-known in your industry' or because your standard pic looks like a mugshot, hence the creepy tag. And remember Kevin, before heading to Stonestown Mall to get a new photo—turn down the thug, turn up the smiles.

SWM, 30, Not So Bright [Valleywag]