The first paid television spot from the Trump campaign does an excellent job of summarizing his platform of racism at the federal level: non-white people are bad and should be kept out of America at all costs.
The 31-second spot breaks no new ground on policy, but provides a useful visual aid to go along with his verbal bigotry. Muslims look like this:
And Mexicans look like ants scurrying across the dirt:
According to the Washington Post, Trump will spend $2 million per week to spread this and other messages on TV.