In the wake of a suicide bombing in Lahore, Pakistan, that killed at least 50 people, many of them women and children, Facebook pounced at the opportunity to flex its “Safety Check” tool. Unfortunately, something went wrong in the execution, and people all around the world received the notification.
The message reads: “Are you OK? It looks like you’re in the area affected by [the explosion]. Let friends know that you’re safe.” Hundreds of people tweeted about getting the notifications.
In an email to Gawker, a spokesperson for Facebook acknowledged that the check had been improperly deployed, but did not answer questions about whether the mistake was due to a technical glitch.
“We have activated Safety Check in Lahore. We apologize to anyone who mistakenly received a notification outside of Pakistan and are working to resolve the issue.”
Meanwhile, the death toll in Lahore continues to rise, with some estimates at 56 people.