We heard through the grapevine that copies of this month's Wired were being taken off newsstands without payment — because unsuspecting readers thought the giant "Free!" on the cover meant the magazine was available no charge. Wired editor-in-chief Greg Anderson tells Valleywag:

The mag was indeed free (but not at newsstands). There have been some scattered reports of people walking out with them without paying. After the alarms went off, we hope they were advised about the web offer ;-)