A Cincinnati man, his face disguised by beard, sunglasses, and hoodie, has now wandered into at least two different local newscasts, grabbing the mic and screaming "fuck her right in the pussy."

Except that he hasn't. These videos are terrible "viral" hoaxes, and you should ignore them until they go away.

Mediaite spotted a slew of inconsistencies in the videos—the filming locations aren't in Cincinnati, the reporters don't work for the stations pictured, and one of the voiceovers is actually Megyn Kelly—and traced the videos to a guy named John Cain.

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You may remember Cain for the video that started all of this, showing a young reporter who didn't realize he was on air. Talking about a missing girl, the reporter claims he'd—you guessed it—"fuck her right in the pussy."

The video was fake, and the reporter, who supposedly got fired, was Cain. But the hoax was discovered too late, and the footage spread online and was immortalized (sort of) in YouTube news blooper roundups.

Now Cain is recycling the asinine catchphrase in an attempt to force the newsbombing character of "Fred" as a meme, so he can sell T-shirts as if it's 2008. It'll probably work, too, at least to some extent. His previous videos have each scored 1.5 million views, and his new one is already a hit on Reddit.

Welcome to the sharing economy. It's a perfect meritocracy where good content wins the day.

[H/T Reddit]