Today we learned that Scripps Howard will start publishing Skirt, a free magazine for "educated and empowered women," this fall. Also, "as a part of the fun, men who appear in Skirt! must, in fact, wear a skirt in order to appear in the magazine." What... fun! Skirt joins Cocktail on our list of "why? WHY?" magazine names. Seriously, can you think of a worse name for a ladymag? Or a worse concept? Well, Panties.