It all started when Joey Jordan came across an ongoing art project called Selfless Portraits.
The project itself it kinda neat: "Strangers across the world drawing each other's Facebook profile pics."
Inspired, Jordan decided to contribute to the project, but not by, say, drawing a strangers Facebook profile pic.
No, Jordan decided to have someone else draw a stranger's Facebook profile pic. Permanently. On his butt.
"Not only did I want to be a part of this movement that's happening, but I wanted to be an important part," Jordan inexplicably explains in a short NSFW video documenting the process of getting a completely random person's face etched forever on his ass-skin.
"Feeling connected, not only to your friends and your community, but to people on the other side of the world is something that is so important," he continues. "Once in a while I can catch a glimpse of my ass in the mirror, I'm gonna remember 'hey, there's Amarildo! Here's this thing I did."