Priorities USA, the super PAC supporting Hillary Clinton, will spend $35 million in online advertising in Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio, and Virginia, the Washington Post reports. So, look forward to lots of fun and quirky #hillary #politics content.
The online ad buy, the group said, is the largest of its kind: It will target young voters, Latino/as, African Americans, and women, and will be spent exclusively on video. (The super PAC will also spend $90 million on TV ads in the same states.) Priorities spokesman Justin Barasky says that the buy would help “level the playing field” in the general-election campaign. From the Post:
So far this 2016 cycle, the group has raised at least $104 million. There was $44.5 million in the bank at the beginning of March and an additional $49 million in commitments, according to campaign spending reports. Most of that money came from Fred Eychaner, a Chicago media executive and major Democratic donor, but also included donations from supporters including actress and activist Jane Fonda.
The group initially didn’t plan to start spending on advertising until the general-election season, but jumped in early in February to help Clinton win over black voters in the South as she faced a tougher-than-anticipated challenge from Sen. Bernie Sanders (Vt.).