You could argue that New York has no need for a gossip blog like Gawker. There's Page Six, and Rush & Molloy, and people in power are accustomed to a bit of mockery. By contrast, in so far as a city ever needed a gossip rag, LA is crying out for a Defamer. For a city that's in many ways the cultural capital of the world, it's woefully under-gossiped. Sure, the celebrity weeklies give the latest tittle-tattle on the reality TV romance of the week. But the real stars of Hollywood are the producers, the agents, the PR flacks, the studio execs, and the screenwriters. They're usually behind the scenes. No longer. Defamer had the strongest launch of any Gawker title, and has taken the lead on celebrity stories.

Readership. As of November, 2005, Defamer attracted more than 4.8 million pageviews per month.

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