The marketing geniuses behind The Simpsons Movie promotion that has transformed a number of 7-11s into Kwik-E-Marts are proving maniacally devoted to Springfield verisimilitude; in addition to making sure that the store has clerks playing the role of Apu, they've also apparently hired background actors to roam the store in-character; above, the Burbank location's Comic Book Guy pauses to consider his animated inspiration before heading inside to change into his costume, then spend a day wandering the aisles, occasionally engaging a customer near a snack case with a dismissive, "Worst. Nachos. Ever."

[Photo:AP]

• 7-Elevens become 'Kwik-E-Mart' for Simpsons movie [Yahoo]

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