Africa's recent run as the hottest continent for Hollywood's charity-minded tastemakers to embrace finally comes to an end with this Gwyneth Paltrow ad, in which the Sliding Doors and Bounce star one-ups good works icon Angelina Jolie by symbolically adopting all of Africa, not just a single, too-trendy nation willing to host a publicity-attracting celebrity birth. However, the trendsetting Jolie knows that public awareness campaigns consist of more than just having one's stylist dig up some beads and smear some eyeshadow on one's face, and will prove that she'll always be ahead of the fashionable do-gooder curve by leaving Africa to move her family into an abandoned well in rural Bangladesh, then turning down all movie projects that refuse to shoot on location in her new homeland.

• Right Gwynnie. And I'm Martian. [Copyranter]
• Previously: Brad And Angelina Save Africa, One Country At A Time [Defamer]
• Madonna Unveils Longterm Plan To Share Headline Space With Angelina Jolie [Defamer]

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