Since this morning's news is already feeling a little cult-y, we offer up this reader-submitted photo of the long-awaited Kabbalah Centre "Red String" billboard. We're more than a bit disappointed in its reality. It looks like it was merely propped up in an empty parking lot! Faux-religion has never seemed seemed more earthbound. Where are the cherubim lofting the Centre's message of bookselling hope 50 feet above the boulevard? And where is Madonna, atop her velvet-upholstered throne, tossing red string bracelets and half-off coupons for Kabbalah water to a hungry throng of spiritual seekers? It's our own fault for building it up to be so much grander in our imagination.

• Kabbalah Billboard Coming To Sunset Blvd. [Defamer]

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