How we do love movie studio marketing departments. Keira Knightley must have proven a little flat for focus group tastes, as she's apparently been enhanced for this promotional photo (origin of this side-by-side comparison unknown, posted by our pals at JJB). This time, the marketing geniuses may have gotten it right, at least for LA: We know that if we step outside and see anything less than a C-cup, we laugh, point, and offer the offender a return bus ticket to Nowheresville in the name of Flatty Boombatty.

• They gave Keira boobs for the "King Arthur" poster [JJB via Stanley Jimbrowski (BLEEP)]

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