Collider noticed the billboard looming over the corner of Palm and Santa Monica in West Hollywood, which rather boldly touts something called "Rainbow Cruise Lines" and directs curious, prospective vacationers to check out the company's website. Gay shuffleboard enthusiasts will undoubtedly be disappointed to discover that the seafaring come-on is just a stunt advertisement for Jackass: Number Two, and that the movie's web presence is completely devoid of Johnny Knoxville and Steve-O's signature mututal cock-and-ball torture, adding to the sting of the promotional subterfuge.

• What Kind of 'Jackass' Advertises Like This? [Collider]
• Rainbow Cruise Lines
• Great Moments In Movie Marketing History: Going Down on Paul Walker's Wife [Defamer]

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