The Rich History of Negative Campaign Ads

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The Rich History of Negative Campaign Ads

Congratulations to Barack Obama for finally running a no-holds-barred attack ad against John McCain. It's a masterpiece of the genre (the "more in sorrow than in fearmongering" attack), taking one odd biographical detail as proof of mendacity, with a touch of underhanded smear thrown in. You are poor and broke and the bank is taking away your house, but John McCain? He is so old he doesn't remember how many houses he has! (Narrator: "It's seven. Seven houses.") It's a fun little number. But as you watch our above compilation of some of our favorite attack ads of the last forty-odd years, well, you may notice that no modern candidate can touch the '60s for mean-spirited spite. LBJ will cut you to win reelection. Click to see the compilation, and Obama's modern attempt at the genre is below.


In McCain's defense, we'd have six more houses too if our first one was this garish. (And OMG that sweater!)

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