"About three in four parents of young gamers never or hardly ever touch the stuff," reports an Associated Press poll. That might explain why so many tweens wind up with Grand Theft Auto in their Christmas stockings. What They Like, a startup, aims to guide out-of-touch parents through today's media landscape. Helmed by the Ziff Davis-fleeing executives Ira Becker and John Davison, the company's first project, What They Play, is a resource for clueless parental units. You know, so they don't wind up buying the ultraviolent Manhunt 2 for their toddlers.