Dan Fost at the San Francisco Chronicle at last discovers the provenance of this legendary pic of Federated Media's John Battelle. Turns out that the photo originally emanated — like so much in tech news — from the machinations of John Dvorak. It dates from Battelle's Industry Standard days, taken by Dvorak during one of Battelle's infamous "money-wasting Friday parties." Dvorak photoshopped the pic to look like black-and-white film, gave it the Register, and presto: net artifact for the ages.