But this was no April Fool's joke: Dr. Ciampi says he decided to cut out the middleman and deal directly with his patients.
"I’m freed up to do what I think is right for the patients," said Ciampi, who is now able to make house calls and even negotiate discounts for patients with financial hardships.
The doctor understands that some patients with insurance might find the hassle of having to seek reimbursement themselves too difficult and would opt for another PCP, but he fully expects to make up for the loss by attracting the self-employed and individuals without insurance or with unacceptably high deductibles.
Or even just people looking for a bargain: At least one patient who was being charged $160 per office visit before is now paying less than half that.
And Ciampi hopes this is just the beginning.