Despite having their $7,000 donation to the Breast Cancer Research Foundation returned with a no-thank-you note, Jason, Jesse, and Kong of Simple Pickup decided they weren't going to let "a few radical feminists" get in the way of a good deed.
So rather than spend the $7,000 on pickup stuff like Axe Body Spray, coconut pomade, and scarves, the guys followed through with their promise to help raise awareness for breast cancer.
"We did not want to give up," Simple Pickup says in a newly released video, "because breast cancer is something that's affected all three of our families. We read through your comments and one suggestion kept popping up: Why don't we give the money to someone who has breast cancer who really needs it."
Meet Crystal Cody.
Crystal is a single mother raising three kids with little money and no health insurance, having been let go by her employer.
Since being diagnosed with stage III breast cancer in 2009, Crystal has undergone seventeen surgeries, including a double mastectomy and a hysterectomy.
In the video, Simple Pickup pay Crystal a surprise visit and donate the money rejected by the breast cancer charity directly to her.
There's an extra surprise around the 5:20 mark to ensure even the hardest of holdout come away crying.
Simple Pickup's final gesture was to set up an IndieGoGo fund for Crystal so people at home could help out as well.
Checkmate, radical feminists.
[video via Simple Pickup]