The brands were out in full force during Sunday’s Superbowl, reaching the eyeballs of millions of consumers with millions of dollars. Mountain Dew took a novel tack, attempting to create the most grotesque, unsettling, and plain awful character of all (worse, even, than Norm MacDonald’s Colonel Sanders): PuppyMonkeyBaby.
The character is exactly what is sounds like: a mashup of a puppy, a monkey, and a baby. The commercial is exactly what it sounds like: a transparent attempt to shock consumers into buying a sugary drink that contains a flame retardant that is banned in several countries.
That puppy monkey baby is already being used in ISIS recruiting videos. #SB50— Patton Oswalt (@pattonoswalt) February 8, 2016